In 2026, over 65% of premium eye health supplements in China are sold through e-commerce channels, specifically Tmall Global, JD.com, and Douyin (TikTok China).
Cross-Border E-commerce (CBEC): This remains the preferred route for international brands (like Bausch + Lomb, Swisse, and Blackmores) to enter China without the lengthy full-registration process.
Live-Streaming Sales: Influencers (KOLs) and medical professionals are the primary sales drivers on Douyin, providing real-time education on blue light damage and ingredient bioavailability to millions of viewers.
1 View
