Taste, Flavor, and Consumer Preference in Indian Throat Lozenges
Flavor plays a crucial role in the acceptance of throat lozenges in India. Since lozenges are slowly dissolved in the mouth, taste significantly influences repeat usage.
Traditional flavors such as mint, lemon, ginger, and honey remain popular, while newer combinations blend herbal bitterness with sweetness for improved experience. Regional taste preferences also shape product acceptance.
Consumers often associate strong flavors with effectiveness, especially menthol-rich lozenges that provide immediate cooling relief. At the same time, milder flavors appeal to those seeking comfort rather than intensity.
Balancing therapeutic effectiveness with pleasant taste remains essential for sustained consumer trust.
1 View
